deen
deen

Change is inte­gral for busi­ness­es to thrive

The ener­gy world is chang­ing. There is no doubt it’s going to be chal­leng­ing.
While inno­va­tors are already ben­e­fit­ing from being ear­ly adopters, some busi­ness­es are slug­gish and don’t know what to do. The clever play­ers see change as an oppor­tu­ni­ty. They know that change is cru­cial for busi­ness to thrive.
The require­ments for change

Suc­ceed­ing in a dig­i­tiz­ing and democ­ra­tiz­ing world requires:

  • Invest­ing in the lat­est pro­duc­tiv­i­ty-increas­ing tech­nol­o­gy and train­ing the work­force to reap its ben­e­fits
  • Build­ing the online and hard­ware infra­struc­tures that sup­port seam­less prod­uct avail­abil­i­ty
  • Cap­tur­ing and under­stand­ing your cus­tomers’ needs, wish­es and requests
  • Devel­op­ing prod­ucts and ser­vices to per­fect­ly meet the above
  • Mak­ing ser­vices and prod­ucts trans­par­ent and eas­i­ly acces­si­ble
Mak­ing change hap­pen

A new ener­gy future will be huge­ly dif­fer­ent to what we are used to; no less impact­ful than fly­ing across the Atlantic in the 20th cen­tu­ry. That was also a rad­i­cal, dif­fi­cult and daunt­ing prospect, but also an exhil­a­rat­ing one. With the right mind­set, team and tech­nol­o­gy it’s pos­si­ble and doable.

The spir­it of change

A hun­dred years ago peo­ple still most­ly trav­elled by horse. Cars were seen as a ludi­crous lux­u­ry, while pas­sen­ger air trav­el was pure sci­ence fic­tion. But imag­ine if Ford’s first investors had pre­ferred to stick with how things were, or if the Wright Broth­ers had lis­tened to their con­tem­po­raries’ warn­ings and bemused com­ments and stayed ground­ed. The world wouldn’t be aware of two sets of icon­ic change­mak­ers whose lega­cies have last­ed to this day.

The risk of change

Fast for­ward to 2012, when Adobe Cloud (né Adobe Cre­ative Suite) stopped sell­ing a boxed-licensed soft­ware, replac­ing it with a month­ly cloud-based sub­scrip­tion. Prof­its ini­tial­ly dropped and cus­tomers were left con­fused, but the pos­i­tives have out­weighed the neg­a­tives in the long-term.

It is now viewed as an indus­try poster­child for suc­cess­ful­ly chang­ing your busi­ness mod­el. Because of its sub­scrip­tion ser­vice, Adobe is now able to use cus­tomer data to cre­ate rel­e­vant prod­ucts. It has also tapped into the largest cre­ative com­mu­ni­ty in the world, which acts as both the cus­tomer and the brand advo­cate. Addi­tion­al­ly, Adobe’s mar­ket cap­i­tal­iza­tion has increased by 87% since its trans­for­ma­tion. None of this would have been pos­si­ble with­out its dra­mat­ic busi­ness change.

The risk of not chang­ing

Remem­ber Block­buster, the once pop­u­lar video rental com­pa­ny with a respectable mar­ket share? Diver­si­fy­ing tech­nol­o­gy and impend­ing change made their entire busi­ness mod­el obso­lete.

On the inevitable train of progress, there are those who con­duct, those who jump on board just in time and those who miss it. Who are you going to be?
Explore the prod­ucts need­ed to suc­ceed in a chang­ing ener­gy world.