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Busi­ness­es and lead­ers that changed the world

Cer­tain busi­ness­es change the world. Apple, Ama­zon, Microsoft and Tes­la are all well-known exam­ples, all with icon­ic founders: Jobs, Bezos, Gates and Musk have earned them­selves a posi­tion in the busi­ness Hall of Fame.

But it’s not just these famous entre­pre­neurs who have cre­at­ed such momen­tous shifts in con­sumer atti­tudes and busi­ness mod­els. We share a few less­er-explored sto­ries from a diver­si­ty of indus­tries, cov­er­ing lead­ers who have left remark­able lega­cies.

Hen­ry Ford

How tar­get­ing an entire­ly new cus­tomer group can trans­form a busi­ness

Inter­est­ed in mechan­ics from an ear­ly age, Ford’s exper­i­men­ta­tion with gaso­line engines lead to him design­ing and build­ing his own vehi­cles. While he was not the first to invent auto­mo­biles and he didn’t devel­op the best ones, he did make cars avail­able to a wider demo­graph­ic than ever before.

What can we learn from Ford?

Bring­ing an entire­ly new cus­tomer group into the fold was high­ly suc­cess­ful for Ford, attract­ing a large tar­get mar­ket and allow­ing them into a new buy­er ecosys­tem. The same could be said for the ener­gy land­scape – what may seem like a ten­u­ous and dis­parate cus­tomer group may turn out to be the key to fur­ther mar­ket pro­lif­er­a­tion.

KiwiNote
  • The Kiwigrid plat­form KiwiOS brings sep­a­rate indus­tries into a shared ecosys­tem, from util­i­ty com­pa­nies, to OEMs, to telecom­mu­ni­ca­tions, to PV, to home stor­age
  • This is a huge oppor­tu­ni­ty for them to access new mar­kets and a wider range of cus­tomers

Jer­ry Bald­win

Pro­vide opti­mized prod­ucts with min­i­mal dis­rup­tion and cus­tomers won’t look back

In the 1970s, Jer­ry Bald­win decid­ed that he no longer want­ed to drink sub­par Amer­i­can cof­fee. He want­ed high qual­i­ty, not just for him­self but for every­one. So it need­ed to be wide­ly avail­able.

What can we learn from Bald­win?

It’s inevitable that when peo­ple have access to a bet­ter prod­uct and expe­ri­ence, they will not return to the old way of doing things. The same is true for ener­gy avail­abil­i­ty. If peo­ple become used to a sys­tem that is opti­mized for them, with­out dis­rup­tion and at a low cost, they will move on from an out­dat­ed and old sys­tem, with­out look­ing back.

KIWI NOTE
  • Kiwigrid’s suite of prod­ucts is high qual­i­ty and easy to use for the end cus­tomer
  • The Opti­mized Busi­ness pack­age pro­vides tools for enter­pris­es to opti­mize their ener­gy effi­cien­cy and inte­grate elec­tric vehi­cles into fleets
  • This flex­i­ble solu­tion pro­vides deep insight on ener­gy process­es and data, increas­ing cus­tomer sat­is­fac­tion and boost­ing prof­its

Peter Thiel

Trust­ing end-users with the pow­er

Dur­ing the dot-com boom, Thiel knew that online pay­ments were pro­lif­er­at­ing the main­stream. Devel­op­ing Pay­Pal in response to this dig­i­tal rev­o­lu­tion had a pro­found impact on the way busi­ness­es and cus­tomers were able to man­age their finances.

What can we learn from Thiel?

Using cash and banks has long been the sta­tus quo and the sys­tem has rarely been dis­rupt­ed. How­ev­er, in a dig­i­tized world, how peo­ple man­age and spend their mon­ey is chang­ing. Pow­er is mov­ing away from banks and gov­ern­ments and into the hands of end-users. The ener­gy land­scape too has some big and pow­er­ful incum­bents look­ing to retain con­trol. But once peo­ple are freed from what they per­ceive as restric­tion, it’s hard to rein­state trust in the ser­vice providers of old. In the future, the end-user holds the pow­er, so ener­gy providers need to catch up.

KIWI NOTE
  • Kiwigrid allows the end-user to regain con­trol of their ener­gy assets
  • They no longer have to rely on sub­si­dies and high tar­iffs
  • For 100% self-suf­fi­cien­cy, smart charg­ing and dig­i­tal upselling, Kiwigrid’s The Inde­pen­dent Home pro­vides every­thing that a home­own­er will need

Oprah Win­frey

A big vision needs gen­uine dri­ve and con­sis­tent deliv­ery to be suc­cess­ful

Begin­ning her career as a local news anchor, Oprah has always under­stood the pow­er of com­mu­ni­ca­tion and brand to pro­pel an idea and iden­ti­ty. Now a writer, phil­an­thropist and talk show host, she’s viewed as one of the most promi­nent busi­ness lead­ers and edu­ca­tors in the world. Beyond that, her lega­cy has inspired a cul­ture of online and shared learn­ing with numer­ous busi­ness lead­ers run­ning thriv­ing tuto­ri­als, books and edu­ca­tion-based busi­ness­es.

What can we learn from Oprah?

Oprah has retained her huge fan­base by remain­ing authen­tic and true to her own per­son­al brand iden­ti­ty. Peo­ple trust her guid­ance and she con­tin­ues to offer new mate­r­i­al. A busi­ness must do the same and always push for new, mature prod­ucts which can retain cus­tomers and keep them sat­is­fied beyond the orig­i­nal big vision.

KIWI NOTE
  • Kiwigrid is a leader in the field of dig­i­tal ener­gy
  • We con­tin­ue to devel­op new and improved prod­ucts, and empow­er our cus­tomers to use and sell them
  • Kiwi­Hub is able to trans­form your cus­tomer deliv­ery

Keep read­ing…

Down­load Reimag­ine Ener­gy: The Change­mak­ers edi­tion for free to gain access to:
Reimagine Energy: the Changemakers Edition

The impor­tance of pow­er­ful ideas and charis­mat­ic lead­er­ship can­not be under­es­ti­mat­ed. They are what allow a leader to assem­ble a capa­ble team and suc­cess­ful­ly nav­i­gate the peaks and troughs of busi­ness life. The ener­gy future will look very dif­fer­ent to what it is now. It’s not only busi­ness mod­els that need to trans­form, but its lead­ers need to adapt as well if they are to pro­duce long-last­ing, respon­si­ble com­pa­nies. Change­mak­ers choose wise­ly who they bring on board to serve their vision, know­ing that with a strong team no obsta­cle is insur­mount­able.

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