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Inter­view with Elmar Möller of Tech­niSat

In 2020, Tech­niSat will enter the ener­gy mar­ket. A bold deci­sion? We talk to Elmar Möller about the oppor­tu­ni­ties and chal­lenges of enter­ing this mar­ket.

Name: Elmar Möller

Posi­tion: Head of Busi­ness Devel­op­ment at Tech­niSat Dig­i­tal

Back­ground:

  • Con­cepts and strate­gic coop­er­a­tion in the field of Smart TV and intro­duc­tion of the sub­ject area Smart Home at Tech­niSat
  • Devel­op­ment and mar­ket launch of DVB-T2 in Ger­many at Media Broad­cast
  • Head of Busi­ness Devel­op­ment with focus on new busi­ness areas and dig­i­tal trans­for­ma­tion

Tech­nisat has over 30 years’ expe­ri­ence in con­sumer elec­tron­ics. Orig­i­nal­ly mak­ing a name for itself with satel­lite recep­tion tech­nol­o­gy, today it also sells and devel­ops TVs, dig­i­tal radios and oth­er elec­tron­ic lifestyle prod­ucts. This year, you plan to enter the ener­gy mar­ket. Why?
“The mar­ket for con­sumer elec­tron­ics is chang­ing rapid­ly. We have accom­pa­nied and shaped this mar­ket for more than 30 years. As a lifestyle elec­tron­ics brand, our focus is on recep­tion and con­nec­tion and our vision is to con­nect all aspects of the home. We pur­sue this goal in all our activ­i­ties and adapt to con­stant change. We look to see which prod­ucts suit our com­pa­ny and offer our cus­tomers the added val­ue and qual­i­ty they have come to expect from Tech­niSat. This gives us the oppor­tu­ni­ty to com­bine new offers with our exist­ing prod­uct port­fo­lio, and it is in this way that we have already become the mar­ket leader in the field of set-top box­es and DAB+ receivers.“

How does this work in real­i­ty?
“E-mobil­i­ty is a good exam­ple. The charg­ing tech­nol­o­gy can be inte­grat­ed into the smart home. Our cus­tomers should be able to con­trol their wall­box just like any oth­er device cen­tral­ly via our app. We also want to give spe­cial­ist deal­ers, with whom we have been work­ing very close­ly for many years, an oppor­tu­ni­ty to par­tic­i­pate in this new mar­ket.“

Why now?
“We are cer­tain that the future belongs to e-mobil­i­ty. The tech­ni­cal pre­req­ui­sites are in place so that we can offer our cus­tomers the high qual­i­ty they are used to from us. At the same time, the polit­i­cal course has also been set and the auto­mo­tive indus­try is devel­op­ing attrac­tive mod­els. There are good vehi­cle con­cepts and the vehi­cles are slow­ly becom­ing suit­able for the mass mar­ket in terms of price. There­fore, now is the right time to get start­ed.“

Down­load Reimag­ine Ener­gy: The e-mobil­i­ty edi­tion for free to gain access to:
  • The full inter­view with Elmar Möller about plans, hur­dles, con­cerns and ben­e­fits of enter­ing the ener­gy mar­ket
  • Inter­views with:
    • Michael Lehmann of MIT­NETZ Strom talks about flex­i­ble tar­iffs and the oppor­tu­ni­ties and chal­lenges of e-mobil­i­ty for region­al pow­er sys­tem man­age­ment
    • Hans Krüger, Direc­tor Prod­ucts at Kiwigrid, talks about the smart meter roll­out in Ger­many, the remain­ing chal­lenges and the poten­tial of val­ue-added ser­vices
  • Fur­ther arti­cles about e-mobil­i­ty trends and the Ger­man smart meter roll­out

Kiwi note

Tech­niSat is a good exam­ple of sec­tor cou­pling. In recent years, we have observed that the ener­gy mar­ket has gained many new par­tic­i­pants. Car man­u­fac­tur­ers, hous­ing asso­ci­a­tions and oth­ers are keen to become part of the new ener­gy mar­ket and many inter­est­ing use cas­es are emerg­ing.

Are you think­ing of enter­ing the ener­gy mar­ket?

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